Governor begins local produce promotion

SPRINGFIELD -- Grocery shoppers could boost more than their health by buying locally-grown fruits and vegetables. Governor Quinn launched the "Where Fresh Is" campaign.

The state says most food consumed in Illinois is imported, and travels around 1,500 miles to reach area stores. The new "Where Fresh Is" logo will help customers identify Illinois-grown foods.

Stu Kainste, of Food Fantasies, Inc., says "Every dollar you spend locally in the community gets turned over in the community if you spend it at a big box store."

The Department of Agriculture says, when spent locally, $.32 more of every dollar stays in the community.

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