New program features student recruiters

By Anthony Antoine |

Published 05/14 2014 05:45PM

Updated 05/14 2014 06:20PM

MATTOON -- Rules for a new pilot program to increase enrollment at Lake Land College is finalized. WCIA-3's Anthony Antoine finds out how the college is turning student into recruiters.

The college had a full-time recruiter, but the position was lost because of a lack of funding. Next fall, a few lucky students will become recruiters, but they'll get a big thank you in return.

"Unfortunately, enrollment has declined this academic year and it looks like it may be down a bit for the future, so we would very much like this program to help us with increasing enrollment."

It's called the Peer to Peer Enrollment Program. At least seven students will be chosen to work ten hours per week to help with recruitment.

"It's just a much more effective form of recruitment for us than an adult worker here at Lake Land."

In return, the student gets free tuition. That's more than $3,000 for two semesters.

"I feel like it's a win-win for everyone involved."

Students agree.

"I think it's a great idea because people need college. They need classes, so if they can work to earn that, then that's great."

But, it's still a job.

"I would like them to talk about why they chose Lake Land and to focus on the fact that we provide a quality education. I plan to have this student text students that might be interested in coming here for a campus tour."

And the college is stepping up its presence on social media.

"We do have a division Facebook page and I would definitely have this student work on maintaining this page and starting a Twitter page which we don't have."

They plan to roll this out next fall and incoming freshmen are eligible to apply.

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