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What price savings? Privacy?

NATIONAL -- Walmart is launching a new tool to help shoppers make sure they're getting the best price.
NATIONAL -- Walmart is launching a new tool to help shoppers make sure they're getting the best price. It's called "Savings Catcher." Customers just have to enter a code on their receipt online.

The site checks advertised prices in your area. If it finds a price lower than what you paid, Walmart will send you an e-gift card for the difference.

Marketing professors say there's a price to pay for this service; your privacy. Walmart says the idea is to make looking for deals easier while saving customers time since they won't have to clip coupons.
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