Marketing to men

Marketing to men

NATIONAL -- When shopping at the grocery store, men should be wary.
NATIONAL -- When shopping at the grocery store, men should be wary. Food companies are now targeting them with "macho" packaging.

Recent surveys found men are doing more shopping and cooking than previously, so companies are trying to appeal to them by offering larger portions and darker colors.

You'll see different packaging in things like yogurt, Hamburger Helper and iced coffees.
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